Impish Tony-Winning Comedy Star, Robert Morsei s Dead at 90

Robert Morse dazzled as a charming corporate schemer in “How to Succeed in Business Without Really Trying.”

His later triumphs included a memorable role on “Mad Men.”

Robert Morse, whose impish, gaptoothed grin and expert comic timing made him a Tony-winning Broadway star as a charming corporate schemer

His death was announced on Twitter by the writer and producer Larry Karaszewski.

Small in stature but larger than life as a performer, Mr. Morse was still a relative newcomer to the stage when he took Broadway by storm in “How to Succeed.”

“How to Succeed” ran for more than 1,400 performances and won seven Tony Awards, including one for Mr. Morse as best actor in a musical, as well as the Pulitzer Prize for drama.

The 1967 film adaptation, with Mr. Morse and Mr. Vallee repeating their roles, was a hit as well, and the show has been revived on Broadway twice.

Mr. Morse always seemed more at home on the stage than on the screen.

“I was quite elated when Matt called me and said, ‘We’d love you to do this show,’” Mr. Morse told The Times in 2014, referring to the show’s creator, Matthew Weiner.

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